Google was not started by a businessman with mere profit in mind, but it began as a research project in January, 1996 by Larry Page and Sergey Brin, two Ph.D. students at Stanford University, California. They hypothesized that a search engine that analyzed the relationships between websites would produce better results than existing techniques. So they turn their idea into a business.
Democracy on the web works.
While other search engines like Yahoo was making money by both URL submit and search facility, Google never intended to make money from web site owners to get them undue preference in searching in return for their paying. Google identified that this will result in poor search experience for web search users. Google assesses the importance of every web page using a variety of techniques, including its patented PageRank™ algorithm which analyzes which sites have been "voted" the best sources of information by other pages across the web.
Simplicity is the power
The start starter/home page for the Google is one of the simplest web pages in the net. Ordinary people expect that when a company or person is growing, there need to be increase complexity. However, it's amazing that Google keeping its simplest form in google search and they have adapted the same approach in products like GMail, Google Talk, etc as well.
Google's services are run on several server farms, each consisting of thousands of low-cost commodity computers running stripped-down versions of Linux which is contrary to traditional tend of using big super processor mainframes. So success of google search is based on power of large number of small processors than having big super processor.
You can make money without doing evil
Google is a business. The revenue the company generates is derived from offering its search technology to companies and from the sale of advertising displayed on Google and on other sites across the web. However, you may have never seen an ad on Google. That's because Google does not allow ads to be displayed on their results pages unless they're relevant to the results page on which they're shown. So, only certain searches produce sponsored links above or to the right of the results. Google firmly believes that ads can provide useful information if, and only if, they are relevant to what you wish to find.
Not flashy and hindrance to the user
Google has also proven that advertising can be effective without being flashy. Google does not accept pop-up advertising, which interferes with your ability to see the content you've requested.
Trustworthy and reliable
Advertising on Google is always clearly identified as a "Sponsored Link." It is a core value for Google that there be no compromising of the integrity of our results. Google never manipulate rankings to put our partners higher in our search results. No one can buy better PageRank. Therefore users trust Google's objectivity and no short-term gain could ever justify breaching that trust.
Pleasant working experience
One of Googles key philosophy for employment is that "Work and play are not mutually exclusive".
Every Google engineer is encouraged to spend 20 percent (20%) of their work time on projects that interest them. Some of Google's newer services, such as Gmail, Google News and orkut, originated from these independent endeavors.
Promoting Open Source
Google has recently formed a partnership with Sun Microsystems to help share and distribute each other's technologies. As part of the partnership Google will hire employees to help the open source office program openoffice.org.
Google Code and Google Docs are two of the main project aiming toward free and open source culture.
If you're respectful by habit,Ref:
constantly honoring the worthy,
four things increase:
long life, beauty,
happiness, strength.
- The Buddha (Dammapada)
http://www.google.com/corporate/tenthings.html
http://www.google.com/support/jobs/bin/static.py?page=about.html&about
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